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The Boutique Paper Co. was founded in Sydney in 2013, by Creative Director, Joanne Gray. At 27, she had already established herself within the wedding industry, but had a creative vision for an entrepreneurial venture of her own. 


“After working for some amazing mentors within the wedding industry for over 6 years, I wanted to combine my love of weddings with my love of bespoke stationery design, and so decided to pour my heart and soul into starting my own business. I wanted to create designs that had a customised luxurious feel, but that were accessible to all brides.” 


Jo began posting on Instagram, as a visual platform that would allow her to showcase her new designs and show brides searching for inspiration what the company’s unique style planned to offer. The response was phenomenal; customers were so enthusiastic that within 6 weeks Jo was able to quit her day job to focus solely on The Boutique Paper Co. 


“I was getting orders from all over the world before I had even launched a website. Brides were loving my feminine, luxurious aesthetic, but I also think they that they really appreciated my personal approach to service. They could sense that I really cared and wanted to create something amazing for their wedding” 


Today, the business remains based in Sydney, with all collections personally created by Jo, to retain the Boutique Paper Co.’s essential design principles. The company has earned a reputation for bespoke beauty and elegance, and impeccable client relationships. 


Jo continues to design stationery that is aligned with her personal aesthetic, which is feminine, ethereal and classic. At the heart of all her pieces, is the desire to make every occasion beautiful. 


“When I design an invitation, I imagine the guest’s reaction as they open the envelope or box… every invitation needs to be breathtaking and charm you with the ‘wow’ factor.”



We will always: 

~ aspire to create a once in a lifetime experience for our clients, creating finely customised products designed specifically to meet their needs 

~ ensure impeccable craftsmanship and flawless quality 

~ source and use materials of only the highest quality in keeping with our high production standards 

~ endeavor to build relationships based on trust and transparency with our clients and our suppliers



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